How to Install Google Tag Manager
We Make Setup Easy!
1. We setup Google Tag Manager
We setup the container of GTM and create the code/ID required for installation
2. We send your the container code
We send you the container code for you to install on your site.
You install the Google Tag Manager code
You Install The Google Tag Manager code on your site. This is straight forward and most CMS have plugins modules for this. We can assist with this process also
We Can Install GTM for you
Give us access to your site and we can install the GTM code for you
Google Tag Manger Setup In Detail
First you will need to create a Google Analytics account for your website if you haven’t already done so. Go to this url to signup https://www.google.com.ph/analytics/.
Adding Tag Manager Code To WordPress
The easiest way to install Google Tag Manager on your site is to use DuracellTomi’s Google Tag Manager for WordPress Plugin.
- Activate the plugin through the ‘Plugins’ menu in WordPress
- Go to Settings / Google Tag Manager and enter your Google Tag Manager container ID (We will send this to you) and setup additional options.
If you do not wish to install a plugin, then you can also add the Google Tag Manager code in your WordPress theme or Child theme. Simply edit the header.php template and paste the code right after <body> tag.
Setting Up Google Tag Manager Guide – We Do This For You!
Now that we are ready to add Google Analytics, the next step is to setup Google Tag Manager. Visit the Google Tag Manager website and sign up using the same Google account you used with Google Analytics. After login you will come to the add new account page. Simply provide a name for your account and click on the continue button.
Now you need to add a container to your account. A container could be a website or an app on iOS or Android platforms. In this case we will use the web. You can use your site’s domain for the container name. You can add multiple containers for each account. Once you’re done click on the create button to continue.
Google Tag Manager will now create your account with the container, and you will see your container dashboard. It would look something like this:
Now your Google Tag Manager account is ready, so the next step is to add a new tag. You can do this by clicking on create new tag. First you will have to choose a tag product. Currently there are 20+ integration templates available. We will choose Google Analytics for now, but you can always add more tags and choose different products according to your needs. You can even click on custom HTML to add any other custom code snippets.
Once you choose Google Analytics, you will be asked to select between Universal Analytics or Classic Analytics. Choose universal analytics, and you will be asked to provide your analytics tracking ID. This tracking ID is a special code that allows Google to identify your site. You can obtain this ID by logging into your Google Analytics account and visiting the Admin tab. Select the account and property for your site and then click on tracking info to expand it. You will see the tracking code link.
Clicking on tracking code will bring you to the tracking code page and will also reveal your UA tracking ID.
Copy your UA tracking ID and paste it in Google Tag Manager. Under track type choose Page View and then click on the continue button.
The tag configuration wizard will now ask you when to fire this tag. Select all pages and then click on the create button.
Google Tag Manager will now show you a tracking code that you need to add into your WordPress site. You need to copy this code.
In summary, Google Tag Manager is an important tool for online businesses, it makes marketing and measurement easier and more secure. In the words of Google:
“Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.”
Last, please note that this is a quick step by step guide to get up and running. If you would like a more comprehensive description of the tool you should check the Analytics Academy course and/or the official implementation guide.