frequently asked questions to help you better understand Google Tag Manager

About Tags & Tag Management

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What is a tag?

Tags are tiny bits of website code that let you measure traffic and visitor behavior, understand the impact of online advertising and social channels, use remarketing and audience targeting, test and improve your site, and more.

Why manage tags?

Adding tags without efficient management can cause big problems. All that code bogs down your site. Redundant or incorrectly applied tags can distort your measurement and result in duplicate costs or missing data. And it can be time-consuming for the IT department or webmaster team to add new tags, which means important marketing and measurement programs can be delayed. Google Tag Manager helps eliminate these problems — so you can focus on your marketing campaign

Do I need a tag management system?

If you’ve ever been slowed down while waiting for new tags to be implemented, or if your site has gotten slow and clunky due to too many tags, or if you’re not sure that you’re collecting data efficiently, then Google Tag Manager can make your job easier.

How does Google Tag Manager actually work?

Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire

Will Google Tag Manager Break My Site?

No need to worry! We’ve built in a tag Preview Mode, automatic error-checking that prevents publication if tags aren’t properly formatted, and error-recovery features like version history to make sure that no one will deploy a tag that’s going to break the site. Plus, we’ve included user permission controls so you can grant different levels of access.